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#NationalDavidLucasDay was conceived during a very slow day in February of 2015. Numerous social content were posted througout the day asking everyone to appreciate and celebrate a David Lucas in their life.

For it’s second year, A microsite was created  with a call to action for anyone who is a David Lucas or knows a David Lucas. A series of videos and social media posts were made to lead people to the website and teach them how they can celebrate National David Lucas Day. 

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The idea for the social posts is to help bring traffic to the website while also adding humour and entertainment to celebrate the occasion.