Stelco (Formerly U.S. Steel Canada) wanted to make a comeback with a rebrand that emphasized their Canadian heritage and strong history returning as an independent Canadian steelmaker. For that reason, we decided to rebrand the company with a  contemporary take on their 1929 logo, simplifying the lines and updating the fonts to create a fresh look to an old brand.

We launched the brand in just a few months and included a poster that announced their return in the format of their old in-house newsletter, "Stelco Flashes".